Zee Entertainment Enterprises Limited is one of India’s leading television, media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world. Zee TV, the flagship channel of Zee Network was launched in October 1992. The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming. Zee TVs programming delivers a variety of choices for all segments of the audience, including primetime drama series, television movies, theatrical films, specials and daytime dramas.