Colors, (Hindi: कलर्स) also known as Aapka Colors(in US), is a Hindi language Indian general entertainment channel based in Mumbai, part of the Viacom 18 family, which was launched on July 21, 2008. The channel got a huge popularity just after its launch with Fear Factor: Khatron Ke Khiladi followed by Bigg Boss and some of the best daily soaps like Balika Vadhu, Laado, etc.